For example, they can drive higher levels of engagement, and help you gain the trust of your target audience. You can easily view stats such as follower count, engagement rate, etc. Micro-influencers aren’t big-name celebrities that you’ll find in the tabloids. You can still launch a successful influencer marketing campaign, even on a budget. Finding micro-influencers who are already fans of your brand makes it so much easier to establish working relationships. A micro-influencer is a person with a large following (between 1,000-50,000) on social media. Get In Touch With Him On : LinkedIn, Twitter. Find Micro-influencers Among Your Fans. That's a great idea for a future post - we'll have to ask Shane for more insight! Instagram is the best place to search for influencers using hashtags. On Instagram, the formula for calculating engagement rate is (Likes + Comments) divided by (Number of Followers). Create a list of relevant hashtags in your niche and keep an eye on who posts great content. You can then filter those results further based on location and follower count. Try it now — it’s free Book a demo Search with flexibility. Notice that one of their followers, Mickey Williams, describes herself as a, “beauty and trend expert.” Hey username, “@mwmakeup,” also includes the word, “makeup.” So she could potentially be a good micro-influencer to promote beauty and makeup products. Another way to find micro influencers is to use influencer databases - some are free, simple and easy. You can then check out the profiles that come up in the search results for potential micro-influencers. What’s its secret sauce? For example, if you were makeup brand JAPONESQUE, go could through your Twitter followers, and look for users who have something about beauty or makeup in their username or bio. These online forums have the advantage of helping you find people who have already identified themselves as influencers. 1. The Secret Ingredient in the Law of Attraction. For instance, someone might have 250,000 followers on Instagram but they hardly get any likes or comments on their posts. A person with fake followers often has a very high amount of followers … For example, Scrunch is an easy to use platform which enables you to find micro-influencers … Find Micro-Influencers DIY. Then, naturally, they need to choose micro influencers… Notice that one of their followers, Mickey Williams, describes herself as a, “beauty and trend expert.” Hey username, “@mwmakeup,” also includes the word, “makeup.” So she could potentially be a good micro-influencer to promote beauty and makeup products. The easiest way to find micro-influencers is to search on Instagram, Twitter, Facebook, etc., to see who fits the bill. Hi Shane, great article! How Influencers Can Help Your Bottom Line. Branded hashtags help you find users who are already talking about your brand. Neori theme, designed by litMotion Templates, If you own a small business, chances are you have some budget limitations. Watch our for fake followers. You can search through relevant hashtags … It’s up to you to decide … Influencers are people or groups who’ve amassed a large number of followers online. A 2016 TapInfluence study found that influencer marketing has an ROI that is 11x higher than any other form of marketing, and for … They are people who inspire their audiences. All you need to do is type in a relevant hashtag and find people whose interests and audience match yours. For example, Scrunch … In fact, micro-influencer rates on Instagram can be as low as $93 per sponsored post. Their audience takes their thoughts and opinions seriously, meaning they’re more likely to make purchasing decisions based on their recommendations. If you look through your social media followers, chances … Influencer Marketing ROI: What Makes Up a Successful Campaign? Through this blog you’ll know – who are micro-influencers, why should you hire them and how to find the right ones for your business. Influencers gathered in the report certainly aren’t micro-influencers. The first post is from the brand itself. He believes in helping others in every way possible. Your email address will not be published. You will get the results shown in the screenshot below. If you are using the paid version of inBeat, you can export your list and pitch your influencers right away. So you’re interested in finding micro-influencers to help you with your influencer marketing campaign. Micro-influencers are the best in doing social media marketing for small businesses. In the first tip, we talked about conducting a branded hashtag search. Instagram Geotags are a simple method for targeting creators who live in specific states, cities, and even districts. Let me know if you have anymore questions about how to run an a successful influencer campaign, as I am here to help. How can they help you? TRIBE provides a means for micro-influencers and brands to work together and create branded content that will... TweetDeck. But you can still search for potential micro-influencers on social media using relevant hashtags and keywords. The best way to find an influencer is either in your own list of followers or through branded and relevant hashtag searches. Unlike influencers with millions of followers, they’re incredible at creating high-quality content their followers are excited to engage with. Start with searching by the hashtags related to your niche to find … Micro influencers can be useful in both situations, but a small business has to know how to find micro influencers to work with. The study showed the true power of micro-influencers by finding that 92% of consumers felt micro-influencers were better at explaining how the product works or how it can be used. A search engine to find Micro-Nano influencers in seconds. 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